March 1–3, 2027 · Hilton Anatole · Dallas, Texas
Nobody gets there in one round. Three days, one hotel, and twenty-four hundred people who are still standing — and still coming forward.
Tale of the tape
Three days at the Hilton Anatole in Dallas. Sessions, meals and nights all under one roof, so the people you came to meet are never more than an elevator ride away.
Days on the card
Expected in the room
Going the distance
The packs
Each pack holds two tickets in its own tier for you and your right hand, plus a block of general admission for the team — two Premier and 28 general, two Elite and 18, or two VIP and 8. Six payments, starting the day you buy. Every pack comes with discounted tickets for your team — $140 each in a Premier Pack, $165 in an Elite, $209 in a VIP, against $349 at the door. The bigger the pack, the less every ticket costs.
$4,199 total · 6 payments · 30 tickets
$3,294 total · 6 payments · 20 tickets
$2,094 total · 6 payments · 10 tickets
General admission, open to anyone. Buying it registers you at the same time — one step and you are done. Covers all three days, every session, the carriers and partners, kick-off night and the final party.
It is the cheapest ticket of any pack at $140, it is the only one with the closest seating, upgraded swag, breakfast vouchers and the Premier lunch, and the gap to Elite is $905 — about $151 a month. For ten more tickets and everything above it, that is the easiest upgrade on the page.
Buying a pack and assigning the tickets in it are two separate steps. Once your pack is confirmed you will get a login by email — use it to assign each ticket to a person and choose their tier.
Assign your ticketsSwipe to compare
| Option | PremierPack | ElitePack | VIPPack | GeneralSingle |
|---|---|---|---|---|
| Per month | $699 | $549 | $349 | – |
| Total | $4,199 | $3,294 | $2,094 | $349 |
| Tickets | 30 | 20 | 10 | 1 |
| Cost per ticket | $140 | $165 | $209 | $349 |
| Seating | Up front | Behind Premier | Priority | General |
| Early seating | ✓ First | ✓ | – | – |
| Swag | Upgraded | Basic | – | – |
| Breakfast vouchers | ✓ | – | – | – |
| Premier lunch | ✓ | – | – | – |
The card
Monday you arrive and the week kicks off. Tuesday is the mainstage. Wednesday is breakouts, mainstage, and the party that closes it all out.times pending
Tap a day to see what is on it.
The desk is open all day Monday. Get your badge early, drop your bags, and find your people before the evening starts.
Speakers on and off the stage all day. If you are presenting this week, your call time lands here.
MainstageSpeakers only.
Everyone in one room on night one. This is where the week actually starts — bring your team.
The full day, the whole room together. Direction, recognition, and the speakers you will still be quoting in June.
MainstagePremier ticket holders only. A seated lunch away from the crowd with a guest speaker, and the people running the biggest agencies in the room.
Premier onlyThe night is yours. Agency dinners, sponsor dinners, or an early one before Wednesday.
Concurrent rooms running back to back. Build your day around where you actually are.
Session roomsBack in the big room to close it out. Recognition for the people who went the distance, and the year ahead.
MainstageThe last bell, and the biggest night of the week. You are not flying out Wednesday night — book Thursday morning.
Why you show up
Everything on this card is taught by people doing the thing they are teaching. The only question that matters is what you do differently on the Monday after.
Where the opportunity is heading and what changes this year — delivered once, to everyone, in the same room.
Sessions running side by side, built so a first-year agent and a seasoned owner both have a full afternoon worth attending.
Underwriting questions, product positioning, contracting conversations. The people you email all year are standing right there.
Where you stay
Every part of Ignite 27 happens inside the Hilton Anatole — the kick-off, the mainstage, the breakouts, the carrier and partner areas and the final party. Staying on property puts you in the middle of all of it. The sessions are only half of Ignite; the rest happens in the lobby, over breakfast and late at night, and those are the parts people are still talking about in June.
Every session is an elevator ride away. You are in your section before the doors fill, not walking in late from a car park halfway across Dallas.
The hallway introduction, the seat next to you at breakfast, the late night that turns into a partnership. None of it is on the agenda, and all of it happens where people are staying.
The final party runs until 11 PM on Wednesday and the room is at its best in the last hour. On property you can stay to the end and be upstairs two minutes later.
The $279 rate is the same for one person or four, so a room split two ways is $140 each. It disappears on February 8 and does not come back. Book the room when you buy the ticket — every year people leave it and end up paying whatever the hotel is charging that week.
Key dates
Everything with a deadline attached to it. Put these in your calendar now — the ones in red are the ones people miss.
Thursday, September 24, 2026. Packs and single tickets go on sale the same day. Buy your pack early and start filling tickets.
The $279 Anatole event rate is bookable today. Book your room.
Mainstage and breakout speakers are set in December and published here.
Monday, February 8, 2027. After this date the $279 event rate is gone and you are booking at whatever the hotel is charging that week.
Final headcount goes to the venue. No walk-ups at the door.exact date pending
Registration opens at 2:00 PM Monday at the Rathskeller Tower Wall. Kick-off is that evening.
What you get
A ticket is not a seat at a conference. It is three days of access you cannot buy anywhere else at any other time of the year.
Not theory and not hired speakers. The breakouts are led by agents and owners doing the thing they are teaching, this year, in this market. You get what is working now, not what worked five years ago.
Underwriting questions answered face to face. Product positioning from the people who built the product. Contracting conversations that take six weeks by email done in an afternoon, face to face.
The hallway is the other half of the event. Somebody in that room has already solved the thing you are stuck on, and three days in the same hotel is how you find them.
Bring your club and everybody hears the same message at the same time. What normally takes a quarter of one-on-one calls happens over three days, and they come home pointed the same direction.
The work gets named out loud, in front of the whole room. For a lot of people this is the moment that makes the next year worth chasing.
You leave with a plan, a page of notes you will actually use, and a handful of people you can call in April when you need them.
The shop
You asked for more gear. Every year the shop sells out early and every year we hear about it, so for 2027 we have built the biggest collection we have ever made.
The shop is open all three days at the event. The full collection stays under wraps until you get there — but come ready to buy, because it does not restock and it does not ship.
The store is open all three days at the event. Everything drops the week of, so you see it for the first time when you walk in.
Sizes are the thing that runs out. The people who shop Monday get their size; the people who wait until Wednesday get what is left.
You are carrying it home yourself. Pack accordingly, or plan on a second bag for the flight back.
The shop takes card at the counter. Set a little aside before you travel — every year people wish they had grabbed the piece they walked past on day one, and by Wednesday it is gone.
Wednesday night
Three days of work end with the whole room together one last time. Live music, the lights down, and the people you spent the week with. It is the reason nobody books a Wednesday night flight.
Included with every ticket — Premier, VIP and general admission alike. The theme drops closer to the date. Fly home Thursday morning.
Follow along
Speaker reveals, the schedule drop, the room block link, and the countdown to September 24. Everything lands on social first — and during the week in March, that is where the whole event lives in real time.
Tag your posts so we can find them. We repost the best ones all week, and the whole feed becomes the recap.
Questions
Thursday, September 24, 2026. Packs and single tickets go live the same day at the best pricing of the year.
You do not have to, but you should. The entire event happens inside the hotel, and the people who stay on property get the mornings, the late nights and the hallway conversations that are half the reason to come. Book inside the room block to get the event rate.
No. Your ticket and your room are two separate bookings. Buy the ticket, then book the room through the block link the same day.
Agents at any stage, plus owners, leaders, spouses and guests. The schedule is built so a first-year agent and a seasoned owner both have a full week worth attending.
All three mainstage days, every breakout session, time with the carriers and partners, kick-off night and the final party. Elite and VIP tickets add reserved seating; Premier adds the closest section to the stage, early seating, upgraded swag, breakfast vouchers, the Premier lunch and a dedicated check-in desk. Travel and your hotel room are separate.
No. General admission is open to anyone at $349, bought straight through registration, and buying a single ticket registers you at the same time. A pack is for leaders bringing a group — it holds a block of tickets at $140 to $209 each, well under the $349 door price.
A leader buys one pack: Premier $4,199 ($699 a month for six months), Elite $3,294 ($549 a month) or VIP $2,094 ($349 a month). Payments start the day you buy. The pack contains tickets — 30, 20 or 10 — and they are paid for as part of the pack, which works out at $140, $165 and $209 a ticket.
Buying is not assigning. Your purchase assigns you to one of the pack's two tier tickets automatically — Premier, Elite or VIP, matching the pack you bought. Everyone else has to be assigned afterwards, one at a time, using the login that arrives by email. Two steps, two emails.
Reserved seating in the section closest to the stage for every mainstage session across all three days, early seating ahead of everyone, upgraded swag, breakfast vouchers, the Premier lunch with a special guest speaker, and a dedicated Premier check-in desk. Two Premier tickets come with every Premier Pack.
Your own ticket is done at purchase — you are assigned to one of your pack's two tier tickets automatically, matching the pack you bought. For the rest, you get a confirmation with login details and an assign-tickets link. Put a name and email against each remaining ticket and pick the tier at the same time: 29 to go in a Premier Pack, 19 in an Elite Pack, 9 in a VIP Pack. You can change assignments right up to the cut-off, so you do not need every name on day one.
A live page showing how many of each pack's tickets have been assigned and how your team compares to the rest of the field. It opens when registration does.
Yes. If your team is bigger than the pack you bought, buy another. Each is a separate purchase with its own six-month payment plan, and you assign tickets across all of them from the same login.
Yes. Guests and spouses register on a general admission ticket and are welcome at the general sessions, the carrier and partner areas and the reception.
Tickets are transferable. The full refund and transfer policy publishes when registration opens on September 24.
The shop is on site and open all three days. The collection is revealed at the event, so there is no pre-order — shop the first day if you want your size, and leave a little room in your bag.
Business casual for the sessions. The Monday meet and greet and the Wednesday closing party both run sharper — most people dress up.